Jette Concept Store, Berlin
- Client:
- Jette Joop & Christian Elsen
- Location:
- Mitte, Berlin, Germany
- Calendar:
- Handover November 2010
- Value:
- undisclosed
- HH Role:
- Concept design and executive architects
- Team:
- HH Berlin
For this challenging project, HH approach was to create an elegant doll's house exhibiting a variety of retail spaces and expressing the concept of “feeling at home with Jette”. As a result, the “bedroom” became a display for ready-to-wear clothes, the “bathroom” turned into a precious jewellery box and the “living-room” was transformed into a shoes and perfume gallery. The store won the prestigious German Stores of the Year Award in the Fashion category.